CSDM-N260 - Becoming a Content Creator: Advanced Social Media Marketing for Creative Entrepreneurs Micro-credential

Course Description

This intensive course is designed for emerging creative entrepreneurs. The course builds on the skills and concepts taught in the Social Media Marketing for Creative Professionals course. Students will learn how to develop their unique voice and professional brand, reaching both wide and focused audiences, to acquire and retain customers profitably and increase their competitiveness in the field. The content creator economy is booming. In Canada alone, YouTube’s creator ecosystem contributed almost 1 billion dollars to the GDP in 2020 and 84% of Canadian creative entrepreneurs say that YouTube helped them reach audiences they wouldn’t otherwise have access to (Google Official Canada Blog, June 15, 2021). For many creatives, sales revenue from YouTube, TikTok, Instagram, and Snapchat, have surpassed traditional retail channels.

LEARNING OUTCOMES
Upon successful completion of this course, students will learn:

• Create a content strategy, through research, ideation, and development
• Writing compelling copy with a strategic transmedia framework
• Coordinating cross platform media production
• Integrating cross cultural sensitivity in content creation
• Identifying target audiences
• Editing, disseminating, amplifying, and monetizing content
• Understanding metrics and key performance indicators
• Collaborating with other brands

QUALIFICATIONS:

• Instructors assess the student’s work and issue a pass or fail grade (student must receive a passing grade to qualify for the micro-credential)
• Students must submit the online micro-credential request form along with the administrative fee to obtain the micro-credential and digital badge

Earning Your Micro-credential Badge

As part of the modules in each micro-credential, you will complete assignments and exercises outlined in each micro-credential. These build towards the required evidence for each micro-credential that is submitted at the end of the micro-credential modules.

Successfully demonstrated application the key outcomes as part of the required evidencing will be recognized with a digital badge for the specific micro-credential. A link to the badge will be sent via email that can be added to resumes and posted on social media platforms.

What is a micro-credential?

Micro-credential is a new model that uses short, focused credentials to verify mastery of a skill or competency, and is designed to target high-demand skills, leading to faster hiring.

The process offers a digital credential, which is the official certification of the acquisition of an individual’s skills or capabilities. It is awarded in a digital form, which is verified, secure and shareable with peers, employers and educational providers.

Why micro-credentials now?

Micro-credentials can be used to recognize both vertical and transversal skills. Coupled with the in-depth learning obtained in a field of study, micro-credentials can be used to present a more holistic view of an individual’s abilities and achievements.

In today’s fast-changing workforce and emerging gig economy, a nimble recognition system is essential for both professionals and employers, who are increasingly moving towards skill or competency-based hiring.

To learn more about micro-credentials, please visit the eCampusOntario website.

Recommended Prerequisites

Applies Towards the Following Certificates

• Becoming a Content Creator: Advanced Social Media Marketing for Creative Entrepreneurs Micro-credential : Qualifying Course
• Business Skills for Creative Professionals Certificate : Qualifying Courses
• Digital Media Skills Certificate : Qualifying Courses
• Photography and Video Skills Certificate : Qualifying Courses