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Course Description

This course builds a foundation for students to set and manage pricing for creative works. It begins with an examination of the historical construction of value and how perceived value affects market pricing. Using tools to set and manage prices, students will understand the value of their product and service, learn to build an appropriate price framework and price strategy, monitor the market, react to competition, negotiate price agreements, and establish best practices.

LEARNING OBJECTIVES

  • Navigate the various sectors within your local marketplace,
  • Identify your offering and your audience,
  • Price your work,
  • Build strategies to protect yourself from budget variables,
  • Ability to value your product and services,
  • Negotiate within a professional framework.

 

 

Applies Towards the Following Certificates

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