Loading...

Course Description

This course explores the potential of social media marketing for the artists and designers. Students will look at a number of the core social media engines and learn the best uses for each one, with an overview of their strengths, weaknesses, and audiences. Students learn effective tips and tricks for using social media successfully for networking, building relationships, personal branding, research, managing visual content, and more. Please note that students must provide their own laptop, tablet, or smartphone in class to participate.

LEARNING OBJECTIVES

  • Explore the various channels under digital marketing,
  • Identify the audience for a company/brand/business,
  • Create a social media strategy,
  • Distinguish various social media platforms,
  • Explain the tactical use of major social media platforms,
  • Create a content calendar.

 

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Section Title
Social Media Marketing for Creative Professionals
Type
Online
Dates
May 14, 2024 to Jun 24, 2024
Schedule and Location
View Details
Contact Hours
18.0
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $500.00
Additional Fee(s)
Adobe CC $216.00 Optional
Instructors
Required Software/Supplies
Regular access to a computer with a high speed broadband internet connection is required.
Section Notes

Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions.  Learn more about what to expect in a Continuing Studies online course at OCAD U.

Important: Online courses have firm start and end dates. Each assignment has its own deadline. Extensions are not granted.

As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas. 

Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.