Course Description

In this course, students will learn how to utilize web analytics tools to increase web traffic, improve user experience and build strategic plans based on data collection. The course provides a look into multiple key web tools like Google analytics, Google Trends and Ahrefs SEO tools, each providing a source of valuable information to better an online presence or brand. Topics include metrics and data collection, goals and key performance indicators (KPI’s), Search Engine Optimization (SEO) and Trend and Keyword analysis.

Upon the successful completion of this course, students will:

  • Develop a strong understanding of google analytics and its many tools
  • Develop a strong understanding of accompanying web analytics tools (Google Trends, Voyant Tools, Ahrefs Tools and Pagespeed Insights)
  • Develop a strong understanding of search engine optimization (SEO) and search campaigns
  • Understand the role of data in the digital space (How it is collected, evaluated and used)

Recommended Prerequisites

CSDM-N115, Introduction to Web Design, or equivalent experience.

Applies Towards the Following Certificates

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