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Course Description

In this course students learn how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.

LEARNING OUTCOMES
Upon the successful completion of this course, students will have:

  • An understanding of how web data is collected and aggregated in order to properly interpret it
  • The ability to configure and navigate Google analytics
  • The ability to create a strategic measurement plan

Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.

Recommended Prerequisites

CSDM-N115, Introduction to Web Art and Design, or equivalent experience.
 

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Introduction to Web Analytics
Type
Online
Dates
Oct 29, 2020 to Nov 19, 2020
Schedule and Location
Contact Hours
12.0
Delivery Options
Course Fee(s)
Course Fee non-credit $345.00
Instructors
Required Software/Supplies
Regular access to a computer with a high speed broadband internet connection is required.
Section Notes

Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions. Learn more about what to expect in an online course at OCAD U.

As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca

Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.

Section Title
Introduction to Web Analytics
Type
Online
Dates
Mar 18, 2021 to Apr 08, 2021
Schedule and Location
Contact Hours
12.0
Delivery Options
Course Fee(s)
Course Fee non-credit $345.00
Instructors
Required Software/Supplies
Regular access to a computer with a high speed broadband internet connection is required.
Section Notes

Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions. Learn more about what to expect in an online course at OCAD U.

As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca

Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.