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Course Description

In this course, students will explore the business potential of their own creative ideas. Students are introduced to research tools and fundamental business planning principals. Topic include business models, business strategy case studies, developing markets, budgeting, decision making, business trends, risk analysis, operating systems, finance, and legal issues. Students will use this information to understand if and how their idea could become a viable business and create a detailed business plan.

LEARNING OUTCOMES
Upon the successful completion of this course, students will:

  • Incorporate primary and secondary research data into your business strategy
  • Determine the size of the potential market for your business idea
  • Understand potential competitors and their potential market share
  • Define target customers and develop personas for interviews

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas. Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Section Title
Introduction to Entrepreneurship for Artists and Designers: Turning Your Idea into a Viable Business
Type
Online
Dates
Feb 24, 2022 to Mar 31, 2022
Schedule and Location
Contact Hours
18.0
Delivery Options
Course Fee(s)
Course Fee non-credit $445.00
Instructors
Required Software/Supplies
Regular access to a computer with a high speed broadband internet connection is required.
Section Notes

Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions.  Learn more about what to expect in a Continuing Studies online course at OCAD U.

As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas. Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.