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Course Description

This course builds a foundation for students to set and manage pricing for creative works. It begins with an examination of the historical construction of value and how perceived value affects market pricing. Using tools to set and manage prices, students will understand the value of their product and service, learn to build an appropriate price framework and price strategy, monitor the market, react to competition, negotiate price agreements, and establish best practices.

LEARNING OUTCOMES

Upon the successful completion of this course, students will:

  • Understand the various sectors within your local marketplace
  • Identify your offering and your audience
  • Price your work
  • Build in strategies to protect yourself from budget variables
  • Understand the value of your product and services
  • Negotiate within a professional framework

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas. Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.

Applies Towards the Following Certificates

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Section Title
The Cost of Creative Work: Pricing Products and Services
Type
Online
Dates
Jan 13, 2025 to Feb 09, 2025
Schedule and Location
View Details
Contact Hours
12.0
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $500.00
Additional Fee(s)
Adobe CC $216.00 Optional
Instructors
Required Software/Supplies
Regular access to a computer with a high speed broadband internet connection is required.
Section Notes

Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions.  Learn more about what to expect in a Continuing Studies online course at OCAD U.

As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas.

Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.