Course Description

This course empowers emerging artists and designers with an understanding of the risks and the business skills they require to successfully sell their work directly at art and craft fairs, as well as alternative spaces and pop-up venues. Students will learn about opportunities beyond the gallery system, and about connecting with alternative art communities and art markets. Topics include selecting the right art show/craft fair, submissions, budgeting, setting up a booth, pricing, branding, and marketing. The course looks at local outdoor shows and also explores local indoor venues. Students will also learn about making their own shows, participating in group shows, or becoming part of a collective.

Upon the successful completion of this course, students will have gained:

  • An understanding of the risks and opportunities of participating in art and craft fairs
  • An understanding of the risks and opportunities of participating in alternative exhibitions and pop-up venues
  • An understanding of the submission and planning process
  • Skills to present work effectively and create a successful booth
  • Skills to navigate many of the logistics involved in art shows and craft fairs, including marketing work and generating revenue

Applies Towards the Following Certificates

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