Course Description

This intensive course is designed for emerging creative entrepreneurs. The course builds on the skills and concepts taught in the Social Media Marketing for Creative Professionals course. Students will learn how to develop their unique voice and professional brand, reaching both wide and focused audiences, to acquire and retain customers profitably and increase their competitiveness in the field. The content creator economy is booming. In Canada alone, YouTube’s creator ecosystem contributed almost 1 billion dollars to the GDP in 2020 and 84% of Canadian creative entrepreneurs say that YouTube helped them reach audiences they wouldn’t otherwise have access to (Google Official Canada Blog, June 15, 2021). For many creatives, sales revenue from YouTube, TikTok, Instagram, and Snapchat, have surpassed traditional retail channels.

Upon successful completion of this course, students will learn:

Create a content strategy, through research, ideation, and development
Writing compelling copy with a strategic transmedia framework

Coordinating cross platform media production
Integrating cross cultural sensitivity in content creation
Identifying target audiences
Editing, disseminating, amplifying, and monetizing content
Understanding metrics and key performance indicators
Collaborating with other brands



  • Instructors assess the student’s work and issue a pass or fail grade (student must receive a passing grade to qualify for the micro-credential)
  • Students must submit the online micro-credential request form along with the administrative fee to obtain the micro-credential and digital badge

Earning Your Micro-credential Badge

As part of the modules in each micro-credential, you will complete assignments and exercises outlined in each micro-credential. These build towards the required evidence for each micro-credential that is submitted at the end of the micro-credential modules.

Successfully demonstrated application the key outcomes as part of the required evidencing will be recognized with a digital badge for the specific micro-credential. A link to the badge will be sent via email that can be added to resumes and posted on social media platforms.

What is a micro-credential?

Micro-credential is a new model that uses short, focused credentials to verify mastery of a skill or competency, and is designed to target high-demand skills, leading to faster hiring.

The process offers a digital credential, which is the official certification of the acquisition of an individual’s skills or capabilities. It is awarded in a digital form, which is verified, secure and shareable with peers, employers and educational providers.

Why micro-credentials now?

Micro-credentials can be used to recognize both vertical and transversal skills. Coupled with the in-depth learning obtained in a field of study, micro-credentials can be used to present a more holistic view of an individual’s abilities and achievements.

In today’s fast-changing workforce and emerging gig economy, a nimble recognition system is essential for both professionals and employers, who are increasingly moving towards skill or competency-based hiring.

To learn more about micro-credentials, please visit the eCampusOntario website.

Recommended Prerequisites

CSDM-N160 Social Media Marketing for Creative Professionals or equivalent experience.
Enroll Now - Select a section to enroll in
Section Title
Becoming a Content Creator: Advanced Social Media Marketing for Creative Entrepreneurs Micro-credential
Jul 16, 2024 to Aug 26, 2024
Schedule and Location
Contact Hours
Delivery Options
Course Fee(s)
Course Fee non-credit $600.00
Additional Fee(s)
Adobe CC $216.00 Optional
Required Software/Supplies
Regular access to a computer with a high speed broadband internet connection is required.
Section Notes

Online courses are delivered in an asynchronous format through a series of tutorials and related assignments which students may complete at their own pace on our Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions. Learn more about what to expect in a Continuing Studies online course at OCAD U.

Important: Online courses have firm start and end dates. Each assignment has its own deadline. Extensions are not granted.

As a Continuing Studies student, you will receive an OCAD U user account, which will grant you access to Canvas, and our on-campus WiFi network. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvascloud.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact us at continuingstudies@ocadu.ca

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas. 

Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.