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Course Description

This seminar course introduces students to key concepts in contemporary advertising. Topics include convergent culture, transmedia narrative, brand storytelling, integrated marketing, and guerilla marketing. Through class projects and assignments, students will design an advertising campaign for today's market. Course work is supported by lectures and group critiques.

After enrolling in a course, please allow up to 5 hours for your student data to migrate to Canvas. Please note that courses may fill up early or be cancelled due to low enrollment. Students are encouraged to register early, at least ten (10) days prior to the start date of the course.

Applies Towards the Following Certificates

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