Course Description


Offered in partnership with McGill University, this course explores the complexities of creative and entertainment industries, the role of executive producer, business models of creative content projects; definite vs. creative content environments; para-structural vs. structured organizations; fundamental principles and best practices of initiating, funding, planning and producing creative content projects.


Upon completion of this course, you should be able to:

  • Explain the role of the executive producer and the life cycle of a creation
  • Implement all the elements of a creative content business model
  • Align project management processes around a creative or definite content model
  • Develop creative concept presentation and learn how to pitch to investors
  • Prepare and manage key contracts with customers, investors, designers, and vendors
  • Negotiate /manage the intellectual property model in contracts with customers & designers
  • Plan the production with solid schedules, Budget, and Risks management plan
  • Manage resources and deal with different stakeholders (soft skills required)
  • Design a communication plan that will put you on top of the project and what you need to do to stay on top
  • Build solid production team

Please register for this course directly through McGill University.
Receive a $50 discount when you register with the code: OCADU

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